print and digital design
Association of American Educators is a non-union professional organization advancing the profession by offering a modern approach to teacher representation and educational advocacy, as well as promoting professionalism and collaboration.
AAE needed help with designing marketing collaterals and impactful visual solutions that are engaging, compelling, and in line with their brand voice to communicate their mission and visions and grow their memberships. AAE wanted to be seen as a professional association and teachers be seen as education professionals and depart from the traditional view of K-12 educators.
I have supported the association’s marketing efforts across multiple channels. I led the rebranding strategies and designed a wide range of high-level, modern and polished designs from concept to delivery while maintaining and communicating the brand voice and vision across all platforms.