UX/UI, web design
City Cycles, a fictional bike rental store, wanted to improve the online bike reservation process to be easier and more efficient, thus increasing the number of online bike reservations.
Project Type: Personal
Role: User interview, usability testing, wireframing, prototyping, visual design
As a result, the users could not complete booking bike rentals on the website. This led to fewer bikes rented via websites.
The primary goal is to improve the online reservation process to increase online bike rentals.
We have the belief that the current online reservation system is too frustrating, confusing, and misleading for the user to complete the reservation after analyzing the data provided. Also, it is inconvenient that the users cannot complete the booking bike online process alone, and they have to contact the store as a part of their reservation process.
Defining the Users: Understanding the Why with User Research
Based on the data collected from the user survey provided, I had a clear understanding of my target user and created a persona to empathize with their pain points, and brainstorm better ways to help solve common problems.
After a few user interviews were conducted, the journey map was created to illustrate the user’s steps, touchpoints, and pain points with the existing website.
A user flow was created to understand how a user would navigate through the online reservation process of booking a bike online. My main focus was to improve the user flow of the reservation process and make it intuitive and easy to follow.
Based on the user flow, I designed a new user interface by starting with sketching out design ideas and wireframes before moving on to creating paper and digital prototypes.
After a few paper wireframes were created, the paper prototypes were created and tested before moving on to the hi-fidelity prototype.
The user feedback I received for the prototype was positive, stating that finding the reservation button was easy and the new online reservation process was easy to follow, straightforward, and intuitive. It was frustration-free because the users were able to complete reserving bikes online and got the confirmation.
Based on the user testing, the implemented solutions were validated that they have solved the user’s problems with the online reservation process. Ideating potential solutions based on the collected data and the user flow was essential. Continuing the UI improvements and additional user testing to identify any potential new features would be the next steps to take to further improve the reservation process.