Hub Park Branding & Website

Hub Park is a civic engagement nonprofit organization providing information and services to the Japanese community in the D.C. metro area. Hub Park helps people who came from Japan get adjusted and eventually become an integrated part of American society by providing them opportunities to connect with others to deepen the knowledge of living in the U.S. The organization needed the visual identity, brand guidelines, and a website developed as a new organization.

They wanted to have a visual identity that conveys a sense of belonging, supportiveness, and friendliness. I was responsible for creating a visual identity that is clean, simple, and modern with a hint of Japanese cultural reference in a subtle manner.

One of the important key functions that the organization wanted to incorporate into the website is that people can join to be members and gather volunteers and donations from the community to operate.