The nurse referral campaign was launched to tackle the shortage of nurses by engaging employees to refer nurses to be hired for the University of Virginia Health System.
I developed the campaign concept to portray nurses as superheroes, by illustrating them in poses often associated with superheroes. The goal was to encourage campaign participation by creating a sense of pride and excitement among nurses and other employees while emphasizing the importance of their work of saving lives just like superheroes.
the University of Virginia Health System
Posters, roll-up banners, fliers, table tents, email templates
Melissa Weber, Creative Director