UVA Health System Nurse Referral Campaign

The nurse referral campaign was launched to tackle the shortage of nurses by engaging employees to refer nurses to be hired for the University of Virginia Health System.

I developed the campaign concept to portray nurses as superheroes, by illustrating them in poses often associated with superheroes. The goal was to encourage campaign participation by creating a sense of pride and excitement among nurses and other employees while emphasizing the importance of their work of saving lives just like superheroes.

Client

the University of Virginia Health System

Projects

Posters, roll-up banners, fliers, table tents, email templates

Roles

Designer, Illustrator

Credit

Melissa Weber, Creative Director